Many business owners selling on Woocommerce believe that MailPoet is the best tool for their email marketing needs.
However, the platform’s lack of A/B testing, high pricing, and limited free plan often has users looking for suitable MailPoet alternatives.
Luckily, the email marketing space has grown significantly over the last few years and there are many options if you’re looking for a robust tool for your email campaigns.
In this article, we will show you a handful of the best MailPoet alternatives you can consider. We will also discuss their features and pricing information to help choose the best tool for your email marketing campaigns.
What does MailPoet have to offer?
MailPoet is a WordPress and Woocommerce email plugin that allows users to create and manage email marketing campaigns from their dashboard.
The tool allows you to personalize your email communication and automate it so you can deliver emails to your subscribers at the best times.
With MailPoet, you can also create beautiful signup forms to collect user information and add them to your email list.
Additionally, you can use MailPoet to design newsletters and promotional emails for your online campaigns.
Other impressive MailPoet features include:
Email templates
Audience segmentation
Drag and drop editor
Advanced analytics
Although this tool has a lot of useful features, other MailPoet alternatives are more effective and deliver advanced features to users at a lower cost.
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Easy to use: MailPoet has an easy to use interface that makes it simple for marketers, even newbies, to design and manage email campaigns.
Seamless integration: This email marketing plugin integrates seamlessly with WordPress to make it easy for users to manage email marketing campaigns from their WordPress dashboard.
Customizable email templates: MailPoet has stunning email templates that you can customize to match your brand or campaign’s visual guidelines.
Automation features: MailPoet comes with various automation features, such as automated welcome emails, post-purchase follow-ups, and abandoned cart reminders.
Subscriber management: MailPoet makes it easy for you to manage your subscribers with its powerful subscriber management features, such as tagging, segmentation, and list cleaning.
Cons
Limited free plan: MailPoet’s free plan is limited to 1000 subscribers and doesn’t include all the features in the premium versions.
Deliverability issues: Emails sent from MailPoet sometimes don’t get to the recipients which can affect the success of your email campaign.
Pricing: The cost of MailPoet’s premium plans can be a little too expensive for small business owners or bloggers who are new to email marketing.
No A/B testing: MailPoet doesn’t offer A/B testing like other MailPoet alternatives, which makes it difficult to optimize email marketing campaigns for better results.
Lacks advanced features for ecommerce: This WordPress plugin doesn’t have advanced features that ecommerce businesses would need. However, many top MailPoet alternatives in this post do offer such features.
Make the right choice
The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.
Omnisend is one of the top-rated MailPoet alternatives you can choose to streamline your email campaigns and make more sales.
It’s simple to use and more effective than MailPoet since it has been established that Omnisend users earn an impressive $47.80 for every $1 spent on email marketing.
Omnisend empowers users to manage their email campaigns in better ways. This comprehensive marketing tool lets marketers build email campaigns in minutes, set up complex automation workflows, and target users precisely with smart segmentation.
Features
Omnichannel integration: Besides email, you’ll also enjoy omnichannel marketing on Omnisend through SMS and push notifications to connect with your users.
Advanced automation workflows: Omnisend has pre-built workflows specifically designed for e-commerce businesses.
Email capture forms: Use Omnisend’s dynamic email forms to increase subscription rates.
Smart audience segmentation: Omnisend will help you create targeted customer profiles so you can engage your audience with personalized messages.
Intuitive content editor: The easy to use drag and drop interface allows you to customize your email templates to match your brand style.
Besides email, SMS, and push notifications, Omnisend also allows you to add Google or Facebook retargeting ads to your workflows to give your campaigns an extra punch.
In addition, there are superior features to help you build your email list such as the dynamic Wheel of Fortune that spins when you enter an email address.
And Omnisend offers powerful email campaign reports that can give you an insight into the performance of your campaigns.
Omnisend and MailPoet free plans comparison:
Both Omnisend and MailPoet have a free plan and here are their key features.
MailPoet free plan offers the following:
Send up to 5,000 emails per month
Subscription forms
Email and ecommerce marketing
Basic analytics
Send with MailPoet Sending Service
With Omnisend’s free plan, you can:
Reach up to 250 contacts with an unlimited contact list size
Send up to 500 emails/month
Send up to 60 SMS
Up to 600 push notifications
And with this free plan, you have access to the following features:
As you can see, Omnisend’s free plan delivers far greater value to users than MailPoet.
Omnisend and MailPoet ecommerce features comparison:
Both Mailpoet and Omnisend have a direct integration with WooCommerce and other ecommerce platforms. They both offer most of the features that an email marketing tool should have, but what makes the difference is:
1.Marketing automation:
Drive sales on autopilot with Omnisend’s automation platform that allows you to send emails to subscribers based on pre-set trigger actions. Use pre-built workflows to send welcome, cart abandonment, and product-related emails to your subscribers.
MailPoet has basic automation features and does not support the advanced needs of ecommerce marketers.
2. Email builder:
Omnisend’s email builder gives you the freedom to design beautiful emails with its ready-made, mobile-first templates. MailPoet’s email builder is complex and only has a handful of templates.
3.Segmentation and targeting:
Omnisend’s segmentation supports 500 data points to help you group your subscribers effectively and deliver personalized messaging.
MailPoet has limited segmentation capabilities, making it difficult to send tailored content to subscribers.
Channels used:
MailPoet does not support other channels, just email.
At $10/mo, MailPoet’s standard plan is cheaper than Omnisend which starts at $16/mo.
However, you get more value with Omnisend since the plan comes with more advanced features such as unlimited web push, customizable newsletter templates, pre-built ecommerce workflows, and SMS automation.
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AWeber is a well-known email marketing software and one of the leading MailPoet alternatives you can use to manage your email campaigns. It’s easy to use and has a large template library you can use to design beautiful emails for your online marketing campaigns.
Besides email marketing, AWeber will also help you design beautiful landing pages to engage users and convince them to buy your products.
Why is AWeber a better alternative?
Has signup forms you can add to your website to collect user information
Large template library you can use to design stunning emails
Advanced ecommerce focused automation to help you boost sales
Easy to use pre-built workflows you can customize and automate
Free plans comparison
AWeber’s free plan supports up to 500 subscribers and allows you to build one email list
Mailchimp is generally regarded as a gateway email marketing app. As one of the popular MailPoet alternatives, Mailchimp is reasonably priced and has the basic features you need to run simple email marketing campaigns.
Additionally, the tool has standard segmentation abilities to allow users to group subscribers and engage them with tailored content.
Their email templates are eye-catching and the email builder is easy to use, making it simple for beginners to get started with email marketing.
Why is Mailchimp a better alternative?
Easy to use platform for email marketing beginners
Generous free plan with lots of useful campaign features
Supports multiple integrations
Robust analytics and reporting tools
Free plans comparison
Mailchimp has a generous free plan with sufficient features to tailor campaigns for one audience group.
Klaviyo is a popular MailPoet alternative, especially among ecommerce marketers. The tool comes with advanced data science and machine learning features for intelligent marketing automation.
It also supports advanced segmentation to allow you to target your users based on specific behavior.
With Klaviyo, you can easily turn visitors into customers thanks to the platform’s dynamic pop-ups and forms.
Why is Klaviyo a better alternative?
Built-in AI optimization to help you message customers proactively
Supports SMS and web push besides email
Has multi-industry email templates and workflows
Seamless integration with more than 300 applications
Free plans comparison
Klaviyo has a free plan that’s limited to 500 monthly email sends.
Features
Ecommerce automation such as abandoned carts, post-purchase, and more
Basic audience segmentation capabilities
Behavior-based automation and workflows
Targeted list growth tools
Cross-channel attribution
Pricing comparison
Email plan: Starts from $20/mo
Email & SMS plan: Starts from $35/mo
🔍 Looking for the best Klaviyo alternatives?
Check out our comprehensive guide of the best Klaviyo alternatives worth considering.
FluentCRM is a reliable email marketing tool and one of the best MailPoet alternatives. This WordPress plugin allows you to run and manage your email campaigns right from your WordPress dashboard.
The tool also supports email sequencing, making it easy for marketers to engage subscribers and move them down the sales funnel.
With FluentCRM, improving the efficiency of your email marketing campaigns becomes easy since the tool delivers valuable KPI metrics to help you make data-driven campaign actions.
Why is FluentCRM a better alternative?
Supports 30+ integrations to improve marketing performance
Brevo is a MailPoet alternative that offers easier contact management with its dynamic CRM. The tool has a drag and drop email builder that makes it easy to design emails for your marketing campaigns.
Brevo supports more platforms, making it an effective tool for brands that want to grow online. Besides email, you can also use Brevo to reach your users through SMS and chat.
This flexibility allows you to reach your customers through channels that work best for them and amplify your marketing campaigns.
Why is Brevo a better alternative?
Delivers powerful marketing automation
Offers advanced marketing reports
Supports additional channels such as SMS and chat
Uses machine learning to optimize email send times
Free plans comparison
Brevo has a free plan that allows users to send up to 300 emails per day.
As you can see, there are many MailPoet alternatives worth considering depending on your ecommerce platform. Before you choose any of the tools highlighted in this post, carefully examine your needs to ensure you choose software with all the features you need.
Ideally, you want a tool that supports multiple channels beyond email to increase the efficiency of your campaigns.
You also want a tool with advanced segmentation and automation needs to help you group your subscribers based on their interests and reach them with tailored content.
Omnisend provides all these great features and more to help you create amazing emails and generate more sales for your business.
For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
Quick email provider pricing comparison
Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.
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Klaviyo
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You can compare Omnisend and 2 more providers at once.
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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