Mailchimp for Shopify: What to Do for Ecommerce Email Marketing When the App Is No Longer Available

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Whitney Blankenship
Content Marketing Manager
Reading Time: 5 minutes

We’ve all heard the news.

As of May 12, 2019, or sooner, Mailchimp will no longer have native integration with Shopify. The statement released today by Mailchimp states that they will try to offer integration until Shopify’s new terms are in effect on May 12th, but the cut may happen sooner.

If you’re a Shopify ecommerce marketer who uses Mailchimp, this might feel like having the rug pulled out from under you. You’re probably struggling to find the best workaround or alternative to help make this transition smoother.

But the truth is this: if you use Shopify, Mailchimp is no longer a viable option.

While things might be in upheaval for you right now, I’m here to tell you that there’s a solution.

That solution is Omnisend.

Omnisend is completely integrated with Shopify and a top rated app in the Shopify store, and that deep integration will allow you to do everything you were already doing with Mailchimp, and way more.

I’m going to show you how.

Mailchimp for Shopify: What Omnisend Offers

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While Mailchimp and Shopify have gone hand-in-hand for many years as the standard for email marketing and ecommerce platforms, this will no longer be possible without the native integration between the two.

Luckily, there’s an alternative that has the ease-of-use that Mailchimp offered for email marketing, plus more features than Mailchimp ever offered: Omnisend.

Omnisend Email Marketing

Omnisend’s email marketing platform makes creating beautiful campaigns easier than ever before. If you’re already familiar with Mailchimp, you’ll feel right at home using Omnisend’s visual composer.

Unlike Mailchimp, Shopify marketers can enjoy an email marketing platform that was built with ecommerce in mind. Omnisend offers special features for ecommerce that scale with your company no matter how big or small you are:

Custom Email Templates:

Whether you want to use a pre-built template or create your own amazing email template, Omnisend makes it easy to do so.

Automatic Product Picker:

At Omnisend, we love ecommerce, and it shows. We’ve developed an automatic product picker that will import products directly from your Shopify store into your email campaign with a simple click and drag.

No more rewriting your product copy or manually importing each and every product photo ever again!

Discount Codes and Gift Boxes:

With Omnisend, you can make your email campaigns more dynamic with special gamified elements for discounts. Want to offer a gift to your best customers? Why not do so in a virtual gift box?

Your customer will simply click to open the box and receive their discount.

With Omnisend, you can also create discount codes that will be unique to your email campaign. All you have to do is simply drag the Discount

Content Block into the perfect spot of your email campaign, and voila. A custom discount code that will automatically work in your checkout.

Email Segmentation for Hyper Precise Targeting:

Email blasts are a thing of the past. Your customers are looking for personalization, and Omnisend can help you give it to them.

With Omnisend, you can create segments based on a variety of different factors:

  • Profile data: any demographic information you might have about your customer
  • Campaign engagement: how your customers engage with your campaigns, if they’re active, or inactive, etc.
  • Shopping behavior: set up automatic triggers based on how your customers shop so you can send targeted messages no matter where they are in their customer journey.

This smart segmentation allows you to layer your segments for even more precise targeting, keeping your email campaigns relevant, and boosting your ROI.

What’s more, you can even add each of your segments to Google Customer Match and Facebook Custom Audiences for easy retargeting of your customers’ behavior.

Robust Email Marketing Automation:

The best part about Omnisend is that you don’t have to create each campaign manually. Using their sophisticated marketing automation means you can earn extra revenue on autopilot.

Omnisend even offers pre-built automation workflows so you can just click to customize and set them up in a matter of minutes. These visual workflows can be as simple or as complex as you want them to be.

  • Welcome Series
  • Birthday
  • Abandoned cart
  • Browse abandonment
  • Order confirmation
  • Shipping confirmation
  • Customer feedback
  • Cross sell
  • Customer reactivation
  • Order followup

Whether you want to welcome a customer to your Shopify store, bring them back to an abandoned cart, or nurture your relationship with them, Omnisend’s automation workflows have you covered.

Omnichannel Features Mailchimp Can’t Offer

Unlike Mailchimp or any other email marketing provider on the market, Omnisend allows you to create an omnichannel experience for your customers.

In fact, with Omnisend, you can add several channels into the same automation workflow: email, SMS, web push notifications, and more. With Omnisend, you can give your customers the choice of what channel they’d like to use for their notifications, giving them even more opportunities to engage with your brand.

And each of these automation workflows and messages can be built with the same easy-to-use drag and drop builder. Automation is complex, but using it doesn’t have to be.

Why Choose Omnisend

You might be thinking, “Well of course you’re going to tell me to use Omnisend.”

You’re right. We’re biased. There are more Mailchimp alternatives. But we love our product almost as much as we love our customers.

But our customers aren’t biased, and the way we treat our customers is why we have thousands of 5-star reviews across G2Crowd, Capterra, and the Shopify App Store.

In fact, we’ve also made it into G2Crowd’s Top 50 Products for Marketing 2019 and they list us as the #1 Easiest to Use Marketing Automation Software.

Our customer-centricity and dedication to making omnichannel marketing automation accessible is why we’ve received the customers we have.

They love us, and we think you will too.

Resources for Making the Switch to Omnisend:

Migrating from Mailchimp to Omnisend:

For a DIY approach on migrating from Mailchimp to Omnisend, check out the video below:

Or check out more info on our migration services.

For more tips on making the switch, here’s how to preserve your sender reputation.

Find more useful Shopify apps for your ecommerce store.

Start a free 14-day trial & drive sales on autopilot with pre-built automation workflows at Omnisend!
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Whitney Blankenship

Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West.

Further Reading:

Email Tools Comparison: Campaign Monitor vs. Mailchimp vs. Omnisend
Omnisend vs. Mailchimp: A Feature for Feature Comparison
Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Join the Conversation


  1. I have a shopify website. I just deleted Mail Chimp. How do I add Omnisend and receive the 50 and 20 discount?

    1. Hey Larry, thanks for your comment.
      When you sign up for Omnisend, you’ll go through the free trial onboarding process. Once your Shopify store is connected, go to the top right and click on your username, which will reveal a menu for your settings. Choose “Upgrade your plan” and you’ll see the plans we offer:

      At the bottom, you see “Apply Discount Code” and you paste the code ShopifySpecialOff50Plus20.
      Your new pricing will be immediately reflected like this:

      I hope that helps! If you have any other questions, feel free to reach out here or to [email protected].
      Edit: I’ve also added this tutorial to the article in case anyone else has questions.

  2. Hi
    We currently are using MailChimp but are having a new Shopify website built. We have just over 2000 on our mailing list (since GDPR). What would the cost for us to move to Omnisend be? I would like to know the cost as per the offer and then the ongoing cost. Happy to pay monthly or yearly. We tend to only send one email a month – but sometimes more.
    I look forward to hearing from you.
    Best wishes

    1. Hi Shirley!
      Thanks for reaching out! It depends on what you’re looking for. If you want simple email marketing, we have a free plan that allows you to send up to 2000 emails per day and 15,000 per month.
      If you’re looking for more automation and more features, you can start with our Standard Plan, which starts at $30 per month for 2000 subscribers. The Standard plan is probably a great choice for you, because you can add different modules from the Pro plan and really customize your Omnisend experience. For more information on our pricing, feel free to check out the calculator on our pricing page.
      Oh yeah by the way- if you end up using the discount code for Shopify merchants coming from Mailchimp, the Standard plan would be $15 for you for the first 3 months, and then only $24 for the rest of your first year. 🙂

  3. My current website theme offers a nice sign up subscribe pop up and I want to continue to use that. I just signed up for Omnisend but realized that it says you can only use your sign up form for the automations? Is there anyway to link those subscribers automatically who signed up from the form on my website?

  4. Hello Whitney,
    I currently run a Shopify store (in English) and manage marketing for a Japanese company. I’m planning to move my store over to Shopify from another platform too.
    I use Mailchimp for both. Can I set up separate “clients” in my account with shared image library and email templates? Or do I need to set up different accounts? (i.e. increasing my fees). Thanks! (btw, I heard a great podcast iv on E-Commerce Masterplan with one of your team….that’s how I heard about you).

    1. Hi Nicole!
      Thanks so much for reaching out! So right now we don’t have a master account available, however, this is actually going to be launched before May 14th so you won’t have long to wait! 🙂 As of right now, we have multi account users with access to individual accounts. Contact us at [email protected] and I’m sure we can work something out for you in the meantime.
      Thanks again!

  5. I signed up and was following along with he instructions here on how to apply the mailchimp migration/ShopifySpecialOff50plus20, but it was not possible to enter a discount code (the “Apply Discount Code” was faded out/inactive), so I upgraded anyway thinking perhaps the code would work someplace after I started the upgrade process but it never showed up again. Is there a way to get this code applied or do I need to cancel my subscription and start over? Thanks!

  6. We are currently using Mailchimp and have 5000 subscribers. I know you are offering discounts to sign up but once this discounts expire can you let me know what the monthly fee would be.

    1. Hello Michelle,
      You will get 50 % discount for the first 3 months, 20 % for the next 9 months and after one year you will pay 60 USD for 5000 subscribers. 🙂 Please contact [email protected] for more information.

  7. Hello, I just signed up for the free trial. Can I try the free trial out first to see which plan would suit me better and then still use the ShopifySpecialOff50plus20 coupon code within the next 2 weeks?

    1. Hello Ateh,
      unfortunately, the discount code, as well as the promotion itself, is no longer available. June 10 was the last day for this offer.

  8. Hey – we’re in the 14 day trial period for Omnisend to replace Mailchimp on our Shopify store. I was sure I read about some special offers but now can’t find them! What incentives do you offer just now to do the full switch to Omnisend?

  9. We’re using sendx for shopify because of having to leave mailchimp which we liked better in terms of reports. sendx has horrible reports available to drill down and see how customers respond to the newsletters especially difficult to tell if they click a link and actually buy something. Curious to know about the back end reporting, how detailed it is and if can see any samples.

  10. Another question. We use shopify. Once we activate the app will it automatically make a list of all contacts in our shopify database that have subscribed to our newsletter. Or do we have to manually import them from our previous provider?

    1. Hi Thomas,
      Thanks for your interest. We have a native integration with Shopify and we sync subscribers and their subscription statuses automatically both ways.
      For more technical questions please contact our support team via [email protected]
      You may also book a demo: and learn more about what Omnisend can offer.

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