A New Year email is an excellent way for ecommerce businesses to connect with customers and boost engagement. These emails let you thank your customers, share exciting promotions, and set the tone for the coming year.
Thoughtful and creative campaigns can help you stand out in crowded inboxes, strengthen customer loyalty, drive conversions, and showcase your business’s vision for the year ahead.
Be it sharing resolutions, celebrating achievements, or offering a glimpse of what lies ahead, a well-composed New Year email can elevate your marketing strategy.
In this article, we’ll explore 20 inspiring New Year email examples for ecommerce in 2025 and offer tips to boost engagement and maximize impact.
Let’s get right into it.
Increase the impact of your New Year emails with Omnisend’s pre-built templates
Why sending New Year emails is essential for ecommerce
New Year emails are a great way to promote special offers or discounts as the customers are already in the festive mood and are looking forward to new buys.
Well-crafted New Year emails also have a positive impact on business performance. By making customers feel valued and offering them exciting promotions, businesses can set the tone for a successful year ahead.
New Year email marketing is an effective way to achieve several key business objectives. Sending personalized New Year messages shows appreciation for customer support throughout the previous year.
Additionally, it creates brand awareness by keeping your business top-of-mind as customers look forward to sending gifts at this time of the year.
Here’s an example of a New Year email campaign by Sometimes Always, showcasing gift-worthy products alongside exclusive offers that make for a perfect holiday marketing preparation:
Looking to make a lasting impression in 2025? Here’s a compilation of customizable New Year email templates to help you connect with your audience and boost engagement. You can also add your brand assets, adjust colors, and tailor the content to fit your needs.
1. Celebration guide template: You can share holiday or celebration-specific tips, ideas, or trends. This template is perfect for connecting with your audience by offering value.
2. Exclusive invitation template: Invite your audience to an exclusive New Year event or sale with this sleek and stylish template. Use a subject line generator to ensure your invitation stands out in inboxes, and personalize this email template to reflect your brand’s identity.
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3. Discount offer template: Boost your sales with an attention-grabbing discount offer template, and use a subject line tester to test your catchy subject line. Highlight your special New Year deals while keeping it professional and on-brand with this template:
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Start free with Omnisend and explore dozens of easily customizable email templates
To help you kickstart your year with some sales-worthy campaigns, we’ve compiled 20 inspiring New Year email examples.
1. New Year countdown emails
Subject line: Final Hours to Save 20%
This Freaks of Nature email uses urgency and exclusivity to promote a limited-time 20% discount on skincare products. It features a countdown timer to drive action before the sale ends.
A New Year countdown email often includes bold colors and striking visuals that not only convey the thrill of the countdown but also reflect your brand’s New Year theme.
Remember, it’s important to include clear opt-out and unsubscribe options to respect your customers’ preferences. Also, add a prominent call to action to direct the recipient to act quickly:
Image via Really Good Emails
Best for: Businesses with time-sensitive offers, such as fashion retailers, tech stores, or skincare, beauty, health, and wellness brands.
2. New Year sale or promotion emails
Subject line: Start the New Year with a BANG!
You can leverage the New Year theme to increase sales while offering great value to your customers.
Eclectic Goods promotes a straightforward sale, but leveraging the New Year theme adds excitement and relevance to the offer.
With a 15% discount on everything, the brand encourages customers to start their year with savings. The strategic placement of CTAs on each product makes it easy for the customers to navigate and buy:
Image via Really Good Emails
Best for: This email marketing example is best for ecommerce brands across all industries that want to generate traffic with a seasonal discount.
Subject line:Thank you for a great 2023 Athletic Family!
Use thank you emails to show appreciation and set a positive tone for the upcoming year.
Take a moment to thank customers for their trust, support, or collaboration over the past year. This shares goodwill and shows you value their role in your journey.
Here’s how Athletic expresses gratitude to customers for their support throughout the year while reflecting on the company’s key achievements:
Image via Really Good Emails
Best for: Thank you emails work best for retailers, service-based businesses, and subscription models that have a loyal customer base.
4. New Year’s resolution emails
Subject line: Ring the New Year With These Healthy Hair Resolutions
A New Year email that taps into the customer’s motivation has the potential to offer an excellent email marketing ROI.
As the name suggests, this email ties products or services to common New Year resolutions and offers solutions to help customers achieve their goals.
This example from Gussi talks about healthy hair care as a part of a New Year’s resolution, offering practical tips while subtly promoting the brand’s products. It also offers a free product for a limited time, encouraging quick purchases:
Image via Really Good Emails
Best for: Fitness brands, wellness stores, or lifestyle businesses focused on self-improvement.
5. Exclusive offers for the New Year
Subject line: Can’t go wrong with this New Year’s resolution
Make the most of this season by sending a targeted email with exclusive discounts to enable your customers to celebrate the New Year in style.
In this New Year email example, Leesa offers a compelling $100 discount on mattresses and a free pillow worth $75 with every mattress purchase. This New Year email taps into the spirit of new beginnings, showing appreciation while creating urgency and excitement to inspire immediate action:
Image via Really Good Emails
Best for: Fitness, travel, and beauty companies, as well as those with a dedicated customer base, like fashion brands or subscription services.
6. New Year bundle promotions
Subject line:Design Files Bundle 92% Off
This New Year email promotes product bundles at a discounted price, encouraging customers to buy multiple items for greater savings. New Year bundles provide extra value and convenience, making the offer feel like a fresh start.
Design Files offers 92% off all professional resources for digital designs, as shown in the image below. You can send a Happy New Year email to clients while also featuring bundle promotions to make the message even more enticing:
Image via Really Good Emails
Best for: Businesses in beauty, health, or tech industries with complementary product lines.
7. “Year in review” emails
Subject line:Your year in music is here
A year-in-review email reflects on the year’s accomplishments, highlights top-selling products, and shares customer success stories. By sharing milestones, you make customers feel involved and invested in your business journey.
Spotify personalizes its year-in-review with the Wrapped email campaign, highlighting each user’s listening habits to create a memorable and engaging experience.
This New Year email example showcases Spotify’s 2020 Wrapped email campaign, featuring the total minutes the user spent listening to music on the platform. It also includes an intriguing question to prompt the reader’s curiosity and to click on the CTA:
Image via Really Good Emails
Best for: This New Year email is best for established ecommerce businesses that want to recap their year and build anticipation for the year ahead.
8. Sneak peek of what’s coming
Subject line: 🚀 Readdle apps iOS 14 Sneak Peek
Readdle sneak peek email shows upcoming features, creating excitement and anticipation for new arrivals. It’s visually segmented to highlight key updates, upcoming features, and loyalty rewards while maintaining a celebratory tone.
Use your New Year sneak peek emails to generate hype for upcoming product releases or features. Additionally, teasing future offerings builds curiosity and encourages customers to stay engaged:
Image via Really Good Emails
Best for: Ecommerce brands launching new products or services in the new year.
9. Goal-setting tips emails
Subject line: Take 40% off reaching your goals 🥳
Headspace offers actionable tips for achieving goals while prioritizing mental health in the new year. Its New Year email provides advice on goal-setting advice and offers a 40% discount on subscriptions to help customers stay on track and achieve their objectives.
Use catchy subject lines for your holiday email campaign to position subscriptions or products as tools for achieving New Year goals:
Image via Really Good Emails
Best for: Ecommerce brands in categories like health, wellness, lifestyle, beauty, fashion, or home decor.
10. Gamified New Year campaigns
Subject line:💪 Get ready, the challenge starts
A gamified New Year email promotes a challenge where customers can earn rewards or discounts by completing tasks or making purchases. Gamification increases engagement by turning shopping into an interactive experience.
Withings ”Reboot Challenge 2023″ is a gamified initiative aimed at helping users build healthier habits. It features weekly scoring to track progress in areas like exercise, weight management, and sleep quality, as shown in the New Year email example below:
Image via Really Good Emails
Best for: Fitness, food, lifestyle, fashion, and tech brands looking to engage customers with unique, goal-oriented challenges and campaigns.
11. Subscription renewal emails
Subject line: Only a few days before your YouTube Premium benefits end — renew now
Add a festive touch to your subscription email and emphasize the unique benefits of subscription renewal, such as early access, exclusive content, or special discounts.
Subscription renewal emails encourage customers to renew their subscriptions by highlighting the benefits of continuing. The example below is a YouTube subscription renewal email that reminds customers to continue the subscription while offering incentives and benefits:
Image via Really Good Emails
Best for: Subscription-based businesses such as streaming services, beauty boxes, online learning platforms, and membership programs.
12. Inspirational quotes or messages emails
Subject line: Your 2023: Babbel’s tips for success in the New Year
Adding motivational quotes to your New Year email marketing can enhance engagement and encourage action.
Babbel’s inspiring New Year email campaign effectively communicates practical success tips while providing a 60% discount on subscriptions, aligning with customer aspirations for the upcoming year.
Thisholiday newsletter example below motivates customers to achieve their New Year goals while motivating them to subscribe:
Image via Really Good Emails
Best for: Businesses in wellness, fitness, education, or personal development sectors looking to drive engagement and encourage action through motivational messaging.
13. Social responsibility campaigns
Subject line: It Feels Good To Give Back 🧡
A social responsibility campaign encourages customers to join charity efforts by donating a portion of the proceeds or contributing directly to a cause.
Another approach for a social responsibility campaign is to sell a product, donate all proceeds to charity, and keep customers informed about how their purchase is making an impact.
Aftershokz uses the New Year email to promote its social responsibility campaign and inspire customers to give back while supporting your brand:
Image via Really Good Emails
Best for: Businesses with a social or environmental mission, such as eco-friendly fashion or nonprofit-driven ecommerce brands.
14. Holiday recovery offers
Subject line: Don’t miss out on our recovery roster
Booking.com has intelligently played on the holiday recovery strategy. While everyone is recovering from the holiday joy and excitement, this New Year email talks about taking a trip to beat the holiday blues.
The email has a fun tone while also promoting its travel bundles and packages. With vibrant colors and visuals, it captures the attention, and the CTA “Start planning” gets the customers thinking about actually planning the trip:
Image via Really Good Emails
Best for: Health, wellness, and self-care brands looking to help customers reset after the holidays.
15. Clearance sale emails
Subject line: Our January Clearance Must End Soon!
As we welcome the New Year, it’s the perfect opportunity for your brand to clear out old inventory and make room for fresh stock. This year, leverage the excitement of new beginnings by promoting your biggest clearance sale yet.
By effectively utilizing this email, you can maximize your New Year clearance sales impact, ensuring a successful transition into the new year while providing great value to your customers.
See how Factory Direct combined the New Year theme with a heavy discount to prompt customers to shop and take advantage of its January clearance deals:
Image via Really Good Emails
Best for: Retailers with end-of-season inventory, such as fashion or electronics brands.
16. “New Year, New You” product focus
Subject line: New Year, New Ritual — 20% Off all Coffee
Harness the power of New Year resolutions to inspire change with products that empower customers to embrace personal transformation.
From fitness equipment to self-care kits and productivity tools, this New Year email campaign showcases how your brand can help customers reinvent themselves in the year ahead.
Canyon Coffee’s “New Year, New Ritual” campaign highlights the transformative potential of its coffee products as part of a refreshed daily routine. To drive action, the campaign includes a 20% discount code:
Image via Really Good Emails
Best for: Fitness, wellness, and lifestyle brands seeking to connect with customers’ aspirations for self-improvement and habit-building.
17. Referral program campaigns
Subject line: Introducing Our Referral Program – Sign Up. Share. Make Money
Referrals work well around the holidays because customers often share deals with their circle.
A referral program campaign rewards customers for referring friends or family to the brand in exchange for a discount or gift. By incentivizing loyal customers to share your brand with their friends and family, you not only reward their advocacy but also gain new, engaged customers.
Circles’ referral program can inspire your New Year email campaign, focusing on customer loyalty and rewards:
Image via Really Good Emails
Best for: This New Year email is best for ecommerce brands offering subscription boxes, fitness gear, self-care products, or lifestyle tools that resonate with shared experiences.
18. Loyalty rewards for the New Year
Subject line: Welcome to Chipotle Rewards 👋
Reward loyal customers by offering extra points or rewards for purchases made in the new year. By reinforcing loyalty programs, you incentivize customers to continue shopping and strengthen their connection with the brand.
A well-timed loyalty reward email can reignite excitement for your loyalty program by offering extra points or exclusive rewards for purchases made during this period.
The start of the year is the perfect opportunity to engage your customers with this post-purchase email strategy. Chipotle’s New Year email example can serve as an inspiration for your next campaign:
Image via Really Good Emails
Best for: Retailers with loyalty programs like beauty or grocery stores.
19. Personalized recommendations
Subject line: Personalized playlist recommendations, curated just for your taste
As we enter the new year, one of the most powerful ways your brand can grab customers’ attention is through personalization. This New Year email offers customized product recommendations based on previous purchases, browsing behavior, or preferences.
Take a cue from Spotify’s strategy of curating song recommendations based on listening habits. This strategy not only enhances the customer experience but also boosts sales and deepens brand loyalty:
Image via Really Good Emails
Best for: Ecommerce businesses with a large catalog of products, such as online stores in fashion, electronics, or beauty.
20. Event invitations
Subject line: New Year’s Eve with The Magician at The NoMad
Hosting an event around the New Year can generate buzz, drive engagement, and provide a sense of community for your customers. Leverage the natural momentum and anticipation of the season by encouraging customers to start fresh with your brand.
The Magician’s New Year email is an invitation to an event. It sparks curiosity and encourages participation while reinforcing the sense of community:
Image via Really Good Emails
Best for: Businesses hosting webinars, product launches, or in-store events.
Tips for crafting the perfect New Year email
Crafting a standout New Year email requires creativity, clarity, and a festive touch. Here are some actionable tips to help you create emails that captivate and convert:
1. Write a captivating subject line
Make your subject line catchy by creating urgency or exclusivity. Keep it concise and aligned with your audience’s expectations.
Examples: “Celebrate the New Year with 25% Off Today Only!”
2. Segment and personalize your message
Customize emails based on customer data like purchase history, browsing behavior, or engagement. Send VIP offers to loyal customers to make them feel valued and recommend relevant products based on past purchases.
3. Showcase irresistible offers
Take advantage of the New Year excitement to offer exclusive deals, discounts, or free shipping. However, ensure the benefits of your offer are clear. Use countdown timers to encourage immediate action and align the offer with the New Year celebrations.
4. Keep the tone festive yet professional
Use a celebratory tone to generate excitement but maintain professionalism to build trust and credibility. Include uplifting New Year messages, motivational quotes, and relevant visuals or emojis like confetti, champagne, or fireworks.
5. Test and optimize for results
Evaluate critical components such as subject lines, visuals, and calls to action through A/B testing to determine the most effective strategies. Experiment with different sending times to identify the most effective schedule and analyze results to refine future campaigns.
How to personalize New Year emails for your customers
Personalization can transform a generic email into a meaningful connection. Create tailored New Year emails that resonate with your audience with the following strategies:
Use customer names and preferences: Add a little personalization by addressing the recipient by their name in a holiday email subject line
Segment your audience effectively: Create groups based on behavior, such as loyal customers, first-time buyers, or cart abandoners.
Tailor your promotions to specific needs: Offer discounts that align with your customer’s behavior
Incorporate special milestones: Acknowledge customer milestones, like their first purchase anniversary or loyalty program achievements
How Omnisend can enhance your New Year email campaigns
As you prepare your New Year email campaigns, Omnisend offers powerful features to make your messaging more effective, ensuring you reach your audience with the right content at the right time.
Automation: Omnisend’s email automation features allow you to set up workflows that send emails automatically. You can schedule New Year greetings, exclusive offers, or reminders in advance, so you don’t have to manually send them during the busy holiday season.
Segmentation: Omnisend allows you to segment your audience based on behaviors, demographics, and past interactions. Tailoring your messages like this helps improve relevance and engagement, increasing the likelihood of sales.
Image via Omnisend
Personalization: Omnisend’s drag-and-drop feature makes it easy to customize emails. Tailoring your New Year emails to customers’ choices makes them feel more relevant, boosting conversions.
Conclusion
From personalized offers to exclusive discounts, refining your strategy will help you create impactful New Year emails.
The Happy New Year email examples in this post can inspire your next campaign, but remember to experiment with different approaches to discover what works best for your business.
Omnisend simplifies this process with its intuitive, all-in-one tools, empowering you to create and send highly targeted, effective New Year emails. You can fine-tune your email campaigns with automation and real-time analytics for optimal results.
Start using Omnisend today for automation, segmentation, and personalization
To start a New Year email, begin with a warm and positive greeting. Express gratitude for the past year’s support and acknowledge achievements or memorable moments. Also, share excitement for the upcoming year to create an optimistic and forward-looking tone for your customers.
2. How do I say Happy New Year professionally?
For a professional New Year greeting, focus on positivity and appreciation. Highlight your commitment to continued success and growth in the coming year. Keep the message respectful and avoid overly casual language.
3. What is the best New Year message?
The best New Year message feels genuine and tailored to the recipient, making them feel valued. It celebrates past successes, expresses genuine gratitude, and shares excitement for what’s to come.
4. How do you reply to a formal email in Happy New Year?
In a formal reply, express gratitude and reciprocate the well wishes politely and professionally. Saying, “Thank you for your kind New Year wishes. Looking forward to continued collaboration in 2025,” works well and keeps the tone professional.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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