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iOS Updates · 5 min read
The new iOS 15 updates will impact email marketing as users will be able to stop open tracking. Find out what you can do to adapt to these changes now.
Jun 11, 2021
How to Adapt to the iOS 15 Updates Affecting Email Marketing
Omnisend vs. Jilt: A Feature-for-Feature Comparison
Email Marketing · 7 min read
Jilt is shutting down. Read our Omnisend vs. Jilt comparison of features, automation, pricing and more, and why you should probably make the switch today.
Jun 10, 2021
A Guide To Lowering Your Cart Abandonment Rate with Google Analytics
Omnichannel Marketing · 6 min read
Tracking cart abandonment rates in google analytics is essential to measure your ecommerce business growth and success. Find out here how and why.
Jun 09, 2021
How to Use Data-Driven Customer Retention to Grow Revenue
Product News · 7 min read
Improving customer retention is easier said than done—unless you have data. Here's how to create a data-driven customer retention plan for ecommerce.
Jun 08, 2021
Grade Your Business with Omnisend Benchmarks and Health Check
Product News · 3 min read
With Benchmarks, you'll be able to quickly identify which performance metrics are lagging behind the industry average and prioritize your attention on them accordingly.
Jun 08, 2021
When Should You Upgrade to Shopify Plus?
Popular · 6 min read
When should you upgrade to Shopify Plus? How do you know when you've outgrown Shopify? Here's what you need to know to scale your ecommerce store.
Jun 07, 2021
How to Enhance Your SMS Campaigns by Boosting Deliverability
Text Messaging · 4 min read
Want to boost your text campaigns? Focus on improving SMS deliverability. Here are the most common deliverability issues, and how to fix them.
Jun 04, 2021
How to Use an RFM Analysis to Take Segmentation to the Next Level
Email Marketing · 6 min read
An RFM analysis tells you which of your customers are your best, and which you're in danger of losing. Here's how to implement it for ecommerce.
Jun 03, 2021
What an Email Marketing Specialist Is and What They Need to Know
Email Marketing · 5 min read
We dive into what an email marketing specialist is, their roles and responsibilities, what they need to know (including tools) and how much they are paid.
Jun 02, 2021
How to Use Demographic Segmentation in Ecommerce
Email Marketing · 11 min read
Demographic segmentation helps merchants group customers by certain variables. We explore demographic marketing along with demographics examples.
Jun 01, 2021
Behavioral Segmentation: How it Boosts Customer Engagement
Popular · 9 min read
Behavioral segmentation makes it easier to know how, when, and who to market to. We explore this, along with examples that create higher engagement rates.
May 31, 2021
The Top Fashion Ecommerce Statistics You Need to Know
Ecommerce Research · 4 min read
The fashion industry is ever-evolving, and to stay up-to-date you need to be aware of these top fashion ecommerce statistics
May 28, 2021
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