Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy.
The best email marketing examples strive to connect with customers on a deep level. You’ll need smart personalization, compelling copy, and precise timing to drive clicks, generate sales, and build lasting relationships with subscribers.
In this article, we’ll list 35 examples of email marketing from successful brands across different industries.
Each example includes clear takeaways you can apply to your own email marketing ideas, from subject line techniques to design choices that actually work.
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The most effective email marketing examples include elements that drive customer engagement and conversions. It could be a good CTA, an eye-catching design, or a clear incentive.
These email marketing examples span various types of campaigns, from welcome sequences to promotional offers. Each highlights specific techniques you can adapt to your own business.
1. Callaway Golf
Email type: Welcome email
Subject line: Welcome To Callaway Golf
Goal of the email: Introduce new subscribers to the brand and encourage their first purchase
Callaway immediately shows value by promising early access to product launches, tour news, special offers, and golf tips.
The design used by this email marketing example works perfectly. The bold “WELCOME” headline grabs attention, while the subsequent product recommendations help subscribers start shopping right away.
Another smart touch is the “World of Wunder” section, which adds a storytelling element, showing subscribers you care more than just selling products.
Callaway’s email is a strong email marketing example for brands that want to provide a warm welcome while offering real value for new subscribers.
2. WeWork
Email type: Onboarding email
Subject line: More than just a pretty space
Goal of the email: Educate new members about workspace benefits and features
Image via Really Good Emails
Why we like this example
This email tackles a common perception head-on. The subject line suggests that WeWork goes beyond stylish offices, and this email proves it.
Each section of this email marketing example flows naturally, moving from workspace basics to community benefits. The professional images highlight real people using the spaces, which makes the service feel more practical rather than simply aesthetic.
The line “Focus on your business — we’ll do the rest” sums up the value clearly. That’s why it’s one of the more effective examples of marketing emails for busy professionals.
3. Chatters Salons
Email type: Abandoned cart recovery
Subject line: Don’t miss out! Get it before it’s gone…
Goal of the email: Recover abandoned purchases through urgency and personalization
Image via Really Good Emails
Why we like this example
Instead of a generic abandoned cart reminder, this email feels personal. It starts with the customer’s name and product details. Then, it leverages urgency while maintaining genuineness (because it’s tied to stock levels, not fake scarcity).
The bold design and clear CTAs make it easy to act right away, making it a strong email marketing example for recovery campaigns.
4. Pipcorn Heirloom Snacks
Email type: Product launch
Subject line: We’ve brought a NEW Twist to the snack game!
Goal of the email: Announce new product line and drive initial sales
Image via Really Good Emails
Why we like this example
The casual “Hey, VIP!” opening instantly makes subscribers feel special. From there, the email neatly divides products into “Sweet” and “Salty” categories, making it easy for the reader to go straight to their preference.
Product descriptions focus on the benefits of heirloom corn. They educate the reader while keeping things light. The subject line ties directly to the product feature, creating consistency in messaging. This is a playful yet practical email marketing sample.
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5. Buoy
Email type: Promotional email
Subject line: Make your dad’s drinks even better
Goal of the email: Promote a health supplement with Father’s Day timing
Image via Really Good Emails
Why we like this example
This Father’s Day promo avoids clichés. Instead of generic “best gift for dad” messaging, Buoy connects its product to everyday habits by dads — coffee, smoothies, and even beer. The money-back guarantee helps reduce doubts about trying a supplement.
The clean design highlights product benefits, such as “Keto and Paleo Friendly.” This messaging makes it a more trustworthy email advertising example. The playful CTA, “Give Dad A Squeeze,” keeps the theme fun.
Subject line: 👋 Just until tonight: $75 for a year of Premium
Goal of the email: Convert free users to a premium subscription with a limited-time offer
Image via Really Good Emails
Why we like this example
This upsell email is simple yet effective. Instead of making readers calculate the value, the price ($75/year) is clearly displayed. The design looks professional, which builds trust, and the headline “Navigate Communication With Ease” highlights the benefit, not just features.
This clarity makes it one of the best marketing email examples for converting free users into paying subscribers.
7. Cleo
Email type: Brand update email
Subject line: Unveiling Cleo’s new look
Goal of the email: Announce rebranding
Image via Really Good Emails
Why we like this example
Rebranding can make customers nervous, but Cleo handles it well. The line “New look, same bold vibe” quickly reassures readers. Bright visuals reinforce the brand’s personality, while the copy clearly explains what changed — and what stayed the same.
This honesty builds trust, making it a good example of email marketing during brand transitions.
8. Craighill
Email type: Product announcement email
Subject line: A Mystery Awaits — Mystery Boxes Coming Soon
Goal of the email: Build anticipation for the new mystery box product launch
Image via Really Good Emails
Why we like this example
This email creates excitement through curiosity. Instead of giving everything away, Craighill teases a “mystery box” with just enough detail to spark interest. The design, filled with question marks and “SECRET ITEM” labels, maintains the suspense.
Adding an SMS signup option gives subscribers another way to stay engaged. This suspense-driven strategy makes it one of the more creative marketing email examples to take inspiration from.
9. Grind
Email type: Survey/feedback email
Subject line: Answer a five-minute survey, win a Coffee Machine
Goal of the email: Collect customer feedback and offer an incentive for increased participation
Image via Really Good Emails
Why we like this example
Grind combines feedback collection with a real incentive: a £295 coffee machine. The brand shows respect for people’s time by promising a “five-minute survey.” High-quality photos make the prize appealing, while the copy feels like it shows mutual benefit, not just one-sided.
This approach makes customers feel like partners, not data points, which is why it’s an effective email marketing idea for gathering insights.
10. CVS Specialty
Email type: Reminder/healthcare email
Subject line: Smiles Davis, refill your prescription before you run out
Goal of the email: Encourage prescription refills through proactive healthcare reminders
Image via Really Good Emails
Why we like this example
Healthcare emails can feel cold, but this one strikes the right tone. The subject line is personal and direct, while the copy gently reminds the subscriber to refill their prescription. The step-by-step guidance makes the process easy to follow.
Paired with family-focused images, the message feels supportive rather than transactional. It’s a strong email marketing example in healthcare.
11. Djoid
Email type: Promotional/software email
Subject line: Every DJ Set is a Story
Goal of the email: Promote DJ software with a discount offer and storytelling approach
Image via Really Good Emails
Why we like this example
Rather than highlighting technical specs, Djoid frames its DJ software as a creative tool. The copy positions DJing as storytelling, making the product feel inspiring. The dark, moody design reflects the club vibe, and a screenshot shows the interface in action.
The email tastefully offers a 10% discount without cheapening the brand. This mix of emotion and utility makes it one of the more engaging email advertising examples.
12. Duluth Trading
Email type: Seasonal promotional email
Subject line: 25% OFF Everything Starts…
Goal of the email: Drive Father’s Day sales through a sitewide discount promotion
Image via Really Good Emails
Why we like this example
This Father’s Day campaign stands out with its authentic imagery: a dad in the brand’s clothes spending time with his child. The copy acknowledges different kinds of dads, showing an understanding of the audience beyond basic demographics.
Clear navigation options make shopping easy during the sale. Altogether, it’s a thoughtful and effective marketing email example.
13. Holo Taco
Email type: Lead nurturing/birthday email
Subject line: Want a Free Gift on Your Birthday? 👀🎁💅
Goal of the email: Collect customer birthdays while building loyalty through personalized rewards
This birthday email features a vibrant design, with a rainbow border that matches the brand’s playful aesthetic. The free gift offer makes sharing personal information (a birthday) feel like a fair exchange.
The copy keeps the tone fun, while the integration of a loyalty program adds long-term value. This is a great example of email marketing that uses personalization to build ongoing engagement.
14. Ernesta
Email type: Promotional/seasonal email
Subject line: Ends tonight: Free shipping on all rugs
Goal of the email: Drive Memorial Day sales through a time-sensitive shipping offer
Image via Really Good Emails
Why we like this example
This email employs a simple yet powerful tactic: offering free shipping. For large purchases, such as rugs, removing shipping costs eliminates a significant buying barrier.
Urgency comes from the “Ends tonight” deadline, while elegant product photography helps customers picture the rugs in their own homes. The design stays clean and inviting, making this one of the more effective email advertising examples for seasonal promotions.
15. Pendleton Whisky
Email type: VIP/welcome email
Subject line: VIP, Welcome to the Pendleton Whisky Family!
Goal of the email: Welcome VIP customers while outlining exclusive membership benefits
Image via Really Good Emails
Why we like this example
Pendleton welcomes VIP customers with an email that immediately sets the brand’s tone. The Western-inspired visuals and “TRUE WESTERN TRADITION” tagline reinforce brand identity.
A detailed list of perks, such as exclusive events, early access to merch, and special updates, gives the membership real value. The dual CTAs provide flexibility, keeping engagement high. This makes it a strong email marketing sample for premium brands.
16. AllTrails
Email type: Content/informational email
Subject line: Visit national parks for free on Sunday, August 4th🌲
Goal of the email: Share valuable outdoor information while promoting app engagement
Image via Really Good Emails
Why we like this example
This email starts off by delivering useful content. By tying the message to the anniversary of the Great American Outdoors Act, AllTrails provides information that feels like a public service. Beautiful trail photos inspire exploration, while the copy builds trust by prioritizing value over promotion.
A subtle CTA encouraging subscribers to explore the app ties everything back to engagement. It’s truly among the most genuine email marketing examples for community-focused brands.
17. Barkley
Email type: Product comeback/nostalgia email
Subject line: Can I Take Your Order?
Goal of the email: Announce product return while building on customer nostalgia
Image via Really Good Emails
Why we like this example
This email wins on authenticity. Polaroid-style team photos create a behind-the-scenes feel, while the honest explanation about underestimating demand makes the brand more relatable.
The copy, “this batch oughtta last,” keeps the tone light and conversational. This email marketing example demonstrates that honesty and a personal touch can cultivate customer trust.
Goal of the email: Introduce a new e-bike feature while addressing customer pain points
Image via Really Good Emails
Why we like this example
Aventon addresses a real cycling problem right in the subject line: starting uphill. The email explains the new feature in simple terms that cyclists understand, while photos highlight freedom and adventure.
Product categories are clearly displayed to encourage clicks and shopping. This makes it a practical and customer-focused email marketing sample.
19. Figlia
Email type: Social proof/press email
Subject line: Press knows best
Goal of the email: Build brand credibility through media mentions and reviews
Image via Really Good Emails
Why we like this example
This email leans on credibility. By highlighting press features from major outlets like the New York Times and Vogue, Figlia generates solid social proof. Each quote, coupled with the email’s clean layout, feels like an authentic endorsement.
This is a polished email marketing example that elevates brand reputation through trusted third-party mentions.
20. Marriott
Email type: Booking confirmation
Subject line: Reservation Status: Your booking is confirmed
Goal of the email: Confirm vacation rental booking while providing essential travel information
Image via Really Good Emails
Why we like this example
Clear and reassuring, this booking confirmation email provides all the details a traveler needs, such as dates, location, and even loyalty points. By including contact information and partner details, Marriott sets the right expectations.
The professional design keeps the communication consistent with the brand’s hospitality standards. It’s an effective example of email marketing in the travel industry.
21. Lime
Email type: Brand values/Pride email
Subject line: Ride Forward with Pride 🏳️🌈
Goal of the email: Celebrate Pride month while reinforcing brand values and community support
Image via Really Good Emails
Why we like this example
Lime’s Pride campaign feels genuine, not performative. The copy highlights values of inclusion and authenticity, while rainbow-gradient visuals celebrate the occasion appropriately. Community photos back up the message with real representation.
The line “Presence is power” connects inclusivity with personal empowerment. This is an excellent email advertising example that can inspire value-driven brands.
22. Misc. Goods Co
Email type: Behind-the-scenes/story email
Subject line: Talking about Greyhaven
Goal of the email: Share product inspiration story while building brand connection
Image via Really Good Emails
Why we like this example
Instead of a straightforward promo, this email takes a storytelling approach. The question and answer format creates the feel of a personal conversation, while vivid descriptions of Greyhaven (“cold and quiet, near the sea…”) bring the inspiration to life.
A photo of the brand’s founder also makes the email feel more intimate and genuine. All of these elements demonstrate that this email marketing example is ideal for brands that thrive on storytelling.
23. Musicbed
Email type: Content/trend report
Subject line: TREND REPORT | Music in Film: Trends that will define 2025
Goal of the email: Share industry insights while positioning the brand as a thought leader
Image via Really Good Emails
Why we like this example
Musicbed positions itself as a thought leader by offering a free trend report. The bold design appeals to filmmakers, while preview images of the report add substance.
This approach builds trust through value delivery long before any sales pitch enters the conversation. This is why it’s among the best EDM marketing examples for creative industries.
24. Nissan
Email type: Interactive/gamification email
Subject line: Smiles Davis, hit play on the EPIC All-New KICKS
Goal of the email: Engage customers using an interactive game while promoting a new vehicle
Image via Really Good Emails
Why we like this example
This campaign turns a car promotion into something interactive and fun. Game-style visuals and “PLAY NOW” buttons draw readers in immediately.
Personalization adds a human touch, while nostalgic, retro-inspired graphics appeal to younger audiences. It’s a refreshing marketing email example that shows how gamification can bring in engagement.
25. Nominal
Email type: Creative/metaphorical email
Subject line: As Sweet and Layered as Baklava…
Goal of the email: Promote its jewelry collection through a creative food metaphor
Image via Really Good Emails
Why we like this example
Nominal uses food as a metaphor to promote jewelry. The “layering” idea is tied to jewelry styling, making the message clever and memorable.
Warm visuals reinforce the theme, while the CTA, “START LAYERING YOUR STYLE,” connects smoothly to the product. This is a playful yet elegant email marketing example.
26. Nothing
Email type: Product launch email
Subject line: Introducing: Watch 3 Pro
Goal of the email: Announce a new smartwatch with a focus on fitness and tracking features
Image via Really Good Emails
Why we like this example
This smartwatch launch email balances sleek visuals with practical benefits. The photography is clean and minimal, highlighting the product’s premium feel. The copy focuses on real advantages, such as “real-time coaching” and “personalised recovery tips,” to appeal to fitness enthusiasts.
Multiple examples show how versatile the product is. This is a polished marketing email example for tech brands.
27. Peloton
Email type: Newsletter/content email
Subject line: Shift Into Strength: The official Peloton Strength+ newsletter
Goal of the email: Promote a new strength training app while building community engagement
Image via Really Good Emails
Why we like this example
Peloton’s newsletter email inspires while being practical. The headline “Stronger starts here” motivates readers, while action-focused photography reinforces results. The dark, premium design matches the brand’s serious tone.
By blending community updates with expert advice, this is one of the best email marketing examples for building long-term engagement.
28. PoolBar
Email type: Brand introduction email
Subject line: Your New Favorite Sun Care Is Here ☀️
Goal of the email: Introduce a new sun care brand with a London heritage and premium positioning
Image via Really Good Emails
Why we like this example
This brand introduction email starts on a friendly note of “Hey Sunshine.” Photos highlight the summer lifestyle connection, while the copy explains the London-meets-Palm Springs brand story.
Messaging like “skincare-infused formulas” makes the benefits clear. Overall, it’s a welcoming and stylish email marketing sample for introducing new brands.
29. Rare Beauty
Email type: Social impact/cause email
Subject line: Beauty that makes a difference ✨
Goal of the email: Educate customers about social impact initiatives while building brand loyalty
Image via Really Good Emails
Why we like this example
This email builds on authenticity by featuring founder Selena Gomez and her mental health mission. The inclusion of metrics (like donating 1% of sales) shows transparency, while the cause-driven message makes the brand feel socially conscious.
The “DONATE NOW” CTA provides an easy way for customers to take action beyond shopping. This email marketing example effectively blends product and purpose.
30. ST ALi
Email type: Behind-the-scenes/people email
Subject line: Coffee chats with Lucy Ward
Goal of the email: Share team member stories while building brand community and values
Image via Really Good Emails
Why we like this example
By spotlighting a team member, this email humanizes the brand. Lucy Ward shares challenges in coffee sourcing and industry insights, turning what could be a dry topic into something engaging and personal.
This is a great email marketing idea for brands that want to build a community through storytelling.
31. Swoon
Email type: Seasonal/back-to-school email
Subject line: Make The Semester Sweeter With Swoon
Goal of the email: Target students with back-to-school messaging and zero-sugar positioning
Image via Really Good Emails
Why we like this example
This back-to-school campaign connects instantly with students. Visuals like school supplies and shopping carts create seasonal relevance. The colorful design appeals to a younger audience, while the zero-sugar message speaks to health-conscious buyers.
The phrase “Better with a SWOON” promotes a lifestyle, not just sells drinks, making it a fun and relatable marketing email example.
32. Telepathic Instruments
Email type: Product update/apology email
Subject line: Thanks for signing up.
Goal of the email: Acknowledge a sold-out product while maintaining customer interest for future releases
Image via Really Good Emails
Why we like this example
This email is refreshing because it’s upfront about a sold-out product. Instead of disappointing customers, honesty builds trust and assurance. The mention of a future release keeps interest alive, while “The Garden” community branding encourages ongoing engagement.
It’s a smart email marketing example that shows even bad news can strengthen customer relationships when delivered with transparency.
33. True Grit Texture Supply
Email type: Educational/industry guide email
Subject line: ✏️ Want to level up your illustration career?
Goal of the email: Provide career guidance while positioning the brand as an industry resource
Image via Really Good Emails
Why we like this example
This email speaks directly to real challenges faced by illustrators. The career guide, created by industry experts, positions the brand as a resource for professional growth.
The email also builds long-term loyalty by showing a genuine interest in the customer’s success. This makes it one of the most effective email marketing examples for education-focused brands.
34. Verb
Email type: Product return announcement
Subject line: It’s official: Churro Latte is BACK! ☕
Goal of the email: Announce the return of a popular flavor while building on customer demand
Image via Really Good Emails
Why we like this example
Instead of corporate messaging, this product return announcement lets customers do the talking. Testimonials capture authentic excitement, making the product launch feel demand-driven and genuine.
By highlighting real customer voices, Verb builds anticipation without overselling. This email marketing sample shows the power of social proof.
35. Flowium
Email type: Event invitation email
Subject line: Tired of Zoom? Join us in NYC on 9/10
Goal of the email: Drive event registration through relatable messaging and networking appeal
Image via Really Good Emails
Why we like this example
Flowium’s event invite connects with readers by tapping into a shared experience — Zoom fatigue. The message is lighthearted and relatable, while the pancake image adds warmth and humor to what could have been a formal business invite.
By starting with empathy before moving to the pitch, Flowium creates a memorable email marketing example for event promotions.
Best practices for email marketing success
Following proven strategies can significantly improve your email marketing results. The most effective email marketing examples follow these proven strategies:
Keep designs simple: Use clean layouts with clear hierarchy and mobile-responsive templates. Omnisend’s email templates help achieve ecommerce success.
Test key elements: A/B test subject lines, send times, and content variations to optimize performance. Omnisend’s A/B testing feature lets you test emails systematically.
Make emails mobile-friendly: Ensure your design works seamlessly across all screen sizes. Include mobile devices since this is where most customers check emails.
Personalize content: Use customer data to make emails more relevant. Personalized emails generally generate higher engagement than generic broadcasts.
Track results: Monitor open rates, clicks, and conversions to understand what resonates with your audience. Use this data to continuously improve your email strategy.
Include a clear CTA: Make your desired action obvious and easy to complete. One strong CTA typically works better than several competing ones.
Send at the right time: Test different sending schedules to determine when your audience is most engaged. Timing can significantly impact open and click-through rates.
Stay consistent with branding: Maintain visual consistency across all emails. Consistent branding helps subscribers instantly recognize your messages in crowded inboxes.
As you’ve seen with the email marketing examples here, successful emails combine strategic thinking with genuine customer understanding.
From Callaway Golf’s welcome series to Verb’s product update, each email example shows how each brand uses relevant messaging to connect with its audience.
Success comes from understanding your audience’s needs and delivering genuine value — from creating event invites to sending reengagement offers.
Omnisend is an expert-approved, newbie-tested tool for creating professional emails that convert. It provides ecommerce-focused features, intuitive design capabilities, and powerful automation that helps you build meaningful customer relationships.
The four primary types of email marketing are transactional, informational, promotional, and newsletter emails. Each of these four types of email marketing serves a purpose, working to acquire, engage, and retain customers.
2. What is the most popular email marketing?
The different types of email marketing are all popular in their own ways. For example, customers appreciate transactional emails for peace of mind, informational emails when they’re helpful, and newsletter emails when they make them aware of upcoming sales. Of course, promotional emails are often the most popular when they include special offers and discount codes.
Simonas is a Content Team Lead at Omnisend. Early on, he developed an interest in blogging, online media, internet culture, and what makes the online world spin (it's content). When he's not fully immersed in extraordinary cyberspace adventures (giggling at memes), you'll probably find him at a live music gig or reading fiction.
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