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2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.
But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.
And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.
In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:
Teaser: 4 Ecommerce Trends to Help You Innovate for Your Customers
Ecommerce Trend #1: Earn Loyalty By Fostering Trust – LoyaltyLion
2018 was a tricky year for trust in the digital world- between the Cambridge Analytica Facebook scandale, data breaches of multiple industry leaders, and the implementation of the GDPR, consumers as a whole became more informed and more selective absubscription based business modelsout with whom they shared their personal information.
In 2019, brands will have to work on building trust with their consumers. With many still reeling from many of the concerns brought into the limelight this year, it’s important that ecommerce merchants stay transparent, earn consent, and do everything they can to ensure that their customers’ information stays secure.
This first chapter of the ebook, written by LoyaltyLion themselves, goes into the different methods you can take as a merchant to build trust within your community and transform those shoppers into loyal customers through:
- Building a Trusted Circle of Customers
- Engaging in Brand Storytelling
- Connecting with Social Commerce
With these tips, it will be easy for you to foster trust with your new customers as well as within your existing customer base.
Ecommerce Trend #2: The Rise of Subscription Culture in Online Shopping -Recharge
Ecommerce customers of today are evolving, and we are forced to evolve and innovate alongside them- and in doing so, we find 80% of customers want subscription models for their shopping.
Subscription models are a win-win for both merchants and customers: merchants get a more secure stream of revenue coming from a subscription based model, and shoppers get the convenience of not having to order, or remember to order, their favorite products so frequently.
Recharge lays out the best methods for implementing a subscription based model for your ecommerce store, no matter how long the shelf life of your products is.
Ecommerce Trend #3: A Journey Your Customers Will Remember – Shoelace
The third chapter of this ebook focuses on retargeting and the customer journey, presented by Shoelace.
Honing in on sending relevant content to the right customers is the biggest trend in ecommerce in 2019. Retargeting with relevant messages makes advertising a pill that’s a lot easier to swallow in a world where ad blockers are necessary and customers have little to no tolerance for ads.
Shoelace details how best to create a customer journey retargeting ad sequence which adapts to the customer’s behaviors while shopping and purchasing from an online store. We all know that customers typically go through 6-7 touchpoints with a brand before purchasing, and using this method can help you create those touchpoints with an offer that resonates with your customer.
Ecommerce Trend #4: The Move to Omnichannel Marketing: What to Do When Email Just Isn’t Enough- Omnisend
At Omnisend, we were happy to contribute with a trend we’ve been seeing, and not only among our own merchants.
The fact is, simple email marketing just isn’t enough anymore. It’s not enough for customers who are looking for a more in-depth connection with brands, and it’s not enough for the merchants trying to reach them.
By implementing an omnichannel strategy, merchants are able to fill the gaps that consumers are feeling. 87% of customers think brands should work harder at providing a seamless customer experience, and we outline exactly how you should do that in this chapter.
These four chapters are already full of useful information you can use to connect with your customer on a deeper level. With customers taking the reins and becoming choosier about who they shop with and why, it’s important to provide the best possible customer experience you can.
Check out the ebook here for full chapters and the best ways to connect with your customer in 2019.